Luke Dormehl is a journalist and author, drawing on his background working in documentary film. His writing delves into the intersection of technology, culture, and humanity, exploring how innovation shapes our society and lives. Through his work, he offers insightful observations and thought-provoking reflections on the complexities of the modern world.
A "guided tour of the complex, fast-moving, and influential world of algorithms: what they are, why they're such powerful predictors of human behavior, and where they're headed next"--Amazon.com.
This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination.