What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback)
- 240 pages
- 9 hours of reading
"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.



