Victor O. Schwab Books

Victor Opper Schwab was a pioneer in advertising copywriting, utilizing innovative techniques to influence readers. His work on iconic texts, such as “How To Win Friends and Influence People,” helped transform them into bestsellers. Schwab was also a research visionary, among the first to use coded coupon ads to split-test advertising elements. His approach to writing and strategic testing significantly impacted the field of direct marketing and brand building.

How to Write a Good Advertisement
158 pages
6 hours of reading
4.3(364)Add rating
Gain insights from 44 years of advertising writing experience, condensed into a quick and accessible read. The book offers practical tips, techniques, and strategies that can enhance your writing skills and boost your effectiveness in the advertising field. Readers will learn how to craft compelling messages that resonate with audiences, making it a valuable resource for both beginners and seasoned professionals looking to refine their craft.

How to Write a Good Advertisement