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Christophe Morin

    Neuromarketing : understanding the "buy button" in your customer's brain
    Selling to the Old Brain
    • 2007

      Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

      Neuromarketing : understanding the "buy button" in your customer's brain
    • 2002