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Victor Cheng

    Case interview secrets
    Extreme Revenue Growth
    China between Peace and War
    The Recession-Proof Business
    Bookmercial Marketing
    • 2023

      China between Peace and War

      Mao, Chiang and the Americans, 1945-1947

      • 308 pages
      • 11 hours of reading

      The book delves into the critical period between 1945 and 1947, highlighting the intricate peace talks and international negotiations that played a pivotal role in shaping the Chinese Civil War. Victor S. C. Cheng examines the complex interplay of political dynamics and the impact of these discussions on China's future, offering insights into the tensions between peace and conflict during this transformative era.

      China between Peace and War
    • 2012

      Case interview secrets

      • 271 pages
      • 10 hours of reading

      Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.

      Case interview secrets
    • 2010

      Extreme Revenue Growth

      Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry

      • 202 pages
      • 8 hours of reading

      The book explores the distinct strategies and mindsets of CEOs leading hyper-growth companies compared to their slow-growth counterparts. It delves into the specific actions and decisions that drive rapid expansion, examining key traits and practices that set these leaders apart. Through insights and case studies, it reveals how effective leadership can significantly influence a company's trajectory and success.

      Extreme Revenue Growth
    • 2009

      The Recession-Proof Business

      Lessons from the Greatest Recession Success Stories of All Time

      • 192 pages
      • 7 hours of reading

      Exploring the resilience of companies during economic downturns, this book delves into the strategies and mindsets that enable certain organizations to not only survive but thrive in challenging times. It examines case studies and identifies key factors such as leadership, innovation, and adaptability that contribute to success. By analyzing patterns and behaviors, the author provides valuable insights for businesses seeking to navigate recessions and emerge stronger.

      The Recession-Proof Business
    • 2008

      Bookmercial Marketing

      Why Books Replace Brochures in the Credibility Age

      • 180 pages
      • 7 hours of reading

      The book highlights the overwhelming number of advertisements people encounter daily, emphasizing that most are ignored. It explores the growing frustration consumers feel towards traditional marketing tactics, such as ads, junk mail, and cold calls. By addressing these challenges, the author aims to provide insights into more effective strategies for engaging customers in a world saturated with promotional content.

      Bookmercial Marketing