Edward F. McQuarrie Books

Edward F. McQuarrie is a professor whose work delves into advertising research, rhetoric, and semiotics. His academic career focuses on understanding how customers perceive value and how marketing messages can be communicated more effectively, particularly within the context of technology products. McQuarrie's writing is marked by a deep interest in how meanings are constructed and shared within advertising, aiming to improve market focus through a better understanding of consumers. His research contributes to the advancement of qualitative methods in marketing studies and to the theoretical understanding of advertising strategies.

The Market Research Toolbox
224 pages
8 hours of reading
3.3(23)Add rating
If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.

The Market Research Toolbox