Jules Goddard Book order

The winning difference daring to be different can make - insights into how organizations can stand out from the herd.

Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.