Francesca Gino Books

“Great stories, great science, and great practical advice about how, when, and why to break the rules.” — Angela Duckworth, New York Times bestselling author of Grit Do you want to follow a script — or write your own story? Award-winning Harvard Business School professor Francesca Gino reveals why the most successful individuals break the rules and how rebellion infuses joy and meaning into our lives. Often viewed as troublemakers, rebels are seen as outcasts who complicate decisions and challenge consensus. However, they are also the change-makers who improve the world with their unconventional perspectives. Rather than adhering to the safe and familiar, rebels defy the status quo, mastering innovation and reinvention. Gino, a behavioral scientist, has spent over a decade studying rebels in various organizations, from high-end boutiques in Italy to award-winning restaurants and animation studios. She identifies leaders and employees who exemplify “rebel talent,” offering valuable lessons for all. Gino asserts that the future belongs to rebels, and that everyone has a rebel within. In today’s competitive and divisive landscape, fostering rebel talent is crucial for business evolution and prosperity. Moreover, rebellion contributes to a more engaged and fulfilling life. Whether you aim to inspire, build a business, or forge meaningful relationships, embracing rebellion can lead to success.