Sarah Frier Book order

Winner of the FT & McKinsey Business Book of the Year Award 2020 Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

Since its creation in 2010, Instagram's fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram's founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that's now worth tens of billions of dollars. Eighteen months after Instagram's launch and explosive growth, the founders made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook's CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders'--Kevin Systrom and Mike Krieger--departure, bringing to light dramatic moments unknown to the public until now

Celebrated for its insightful analysis, this award-winning book delves into contemporary business challenges and innovative strategies. It has garnered acclaim from notable publications, highlighting its relevance and impact in today's economic landscape. The author presents a compelling narrative that combines research and real-world examples, making complex concepts accessible to a broad audience. This book is a must-read for anyone looking to navigate the evolving business environment with confidence and foresight.