Paul J. Zak is a pioneering researcher exploring the neuroscience of human behavior. His work focuses on understanding the biological mechanisms that underpin trust, altruism, and other social interactions. Through his findings, he seeks to uncover how we can foster a more empathetic and cooperative society. His research offers a fascinating look into the science behind what connects us.
Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak uses neuroscience and the fundamentals of economics to answer essential questions about human nature and explore exactly what goodness is
A founding neuroeconomics researcher identifies the role of oxytocin in shaping human behavior and relationships, tracing his work throughout the world to explain what his findings reveal about the origins of basic human qualities.