Over 850 trademarks registered in the 1920s offer artists, designers, and students of Americana a comprehensive look at how graphic artists of this often flamboyant period combined typography and design to "sell" a company and its products, which range from food to furniture to fabrics. Captions identify each company.
Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer's Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.
In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals! You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles. You'll marvel as 70 designers turn their rough first attempts into gorgeous final logos! You won't believe your eyes as 160 sizzling-hot logos are slowly baked to golden-brown perfection! Never before revealed: The thrills, the chills, the tears and the jeers behind the high-stakes world of professional logo design.
Lively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare services, sports, travel, entertainment, and much more — all conveniently arranged by category for ease of use.