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The effective use of words is an important business skill. This book gives hints on how to communicate skilfully and tellingly in the workplace, at meetings, in sales negotiations, at interviews, and in conversation. The book argues that the way we use words can decisively affect business results.

Sets out to show how to develop skills and incentives that may improve one's lot in life. The book contends that a winning attitude is a quality that can be possessed by men and women at most levels in life and work, and that a company that is staffed by such people is bound to thrive and prosper.