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Mark Shanley

    Economics of Strategy
    The Economics of Strategy
    • Economics of Strategy

      Fourth Edition

      • 632 pages
      • 23 hours of reading

      Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

      Economics of Strategy2006
    • The Economics of Strategy

      • 769 pages
      • 27 hours of reading

      This textbook has been designed for use on MBA courses in managerial economics, business policy, competitive strategy or strategic management. It covers the economics of the firm, industrial organization economics, strategic positioning and topics associated with internal organization.

      The Economics of Strategy1996
      3.4