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Aliza Licht

    Aliza Licht is a fashion industry leader whose journey began with an unexpected pivot from science to style. She transformed the landscape of fashion communications by creating and embodying the anonymous "DKNY PR Girl" persona, forging a unique connection with a global audience. This innovative approach paved the way for her to share deeper insights beyond social media. Her work offers readers valuable perspectives on navigating the fashion world and building a successful career.

    Leave Your Mark
    • 'Leave your mark' isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favourite 'PR girl' and Twitter phenom -- is here to tell her story, complete with 'The devil wears Prada'- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in 'Leave your mark'. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

      Leave Your Mark