"Skateboarding Is Not A Fashion" explores the profound influence of skateboard culture on fashion and popular culture, tracing its evolution from the 1950s to today. Featuring insights from key figures in the scene, it documents the rise of iconic brands and the unique aesthetic that has shaped countless designs in apparel.
In celebration of the book’s anniversary in 2019, this 10-Year Anniversary Edition adds new pieces to the puzzle. On over 140 new pages of content, this bigger and revised edition of MADE FOR SKATE - The Illustrated History of Skateboard Footwear shines a light on previously untold chapters of skate shoe history. Highlights include the true history of legendary skate footwear brand Airwalk, the secrets of the longest-running professional skateboard shoe franchise – the Vans Caballero Pro series – and the genesis of the world’s best-selling skateboard shoe, the Nike SB Janoski. The anniversary edition places special emphasis on the role of signature pro model shoes, which started 30 years ago with several iconic releases as we explore the controversial question: Which signature skate shoe was first?