Laurence Minsky Book order

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.

The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.

In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios