Exploring the role of curiosity and interest in fostering wisdom, this book emphasizes the importance of sharing and teaching perspective. It advocates for individuals to embrace their potential as societal elders, highlighting how engagement and a desire to learn can enrich communities. By encouraging open-mindedness, the narrative invites readers to reflect on their contributions to society and the value of diverse viewpoints.
The business world is fixated on Millennials and Gen Z, overlooking Baby Boomers, who possess the largest concentration of wealth and spending power in history. Prejudice, ageism, and misunderstanding cloud the perceptions of business leaders, marketers, and government officials regarding Boomers’ hopes, fears, and dreams. This guide provides a comprehensive understanding of the needs and aspirations of today’s retirees, enabling businesses to grow by effectively serving this overlooked segment. With insights drawn from 70,000 hours of research and over 30 years of expertise, it offers strategies to engage Boomers meaningfully, avoiding common pitfalls such as condescending language and irrelevant marketing messages. The authors emphasize the importance of creating products that empower retirees and foster connections with younger generations. Ken Dychtwald, a leading authority on aging and its implications across various sectors, collaborates with Robert Morison to distill decades of research and consulting experience. This resource highlights the significance of recognizing retirees as customers, workers, and volunteers, and outlines the breakthrough products and services that can meet their evolving needs. It’s time to acknowledge and engage with the largest and wealthiest market that remains largely ignored.
An established classic in its field, Ken Dychtwald's Bodymind has been updated in this latest edition to reflect the author's ongoing exploration of the vital body and mind connection. Integrating ancient Eastern knowledge with the pioneering contemporary work of Wilheim Reich, Moshe Feldenkrais, Fritz Perls, and with his own intuitive observations, Dychtwald presents a comprehensive study on the body and mind relationship in an analytic yet highly readable style.Through Dychtwald's engaging, experiential narrative, the reader is drawn into an illuminating journey toward higher self-awareness with practical applications in everyday life. Articulating the complex relationship between body type, personality, and experience, Dychtwald suggests methods for obtaining deeper self-knowledge of physical, emotional, and sexual makeup, and relates techniques for releasing repressed feelings, as well as self-healing and increased energy.
