Bryan Eisenberg is a co-founder of BuyerLegends and a bestselling author. He is a professional marketing keynote speaker who has addressed numerous corporate events and conferences. His contributions have earned him recognition as a leading figure in user experience and marketing.
The book outlines five essential phases of website development, emphasizing the importance of planning, structuring, building momentum, enhancing communication, and clearly articulating value. Bryan and Jeffrey Eisenberg, both bestselling authors, provide insights and strategies that guide readers through each phase, ensuring a comprehensive understanding of effective web development practices.
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
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