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A sophisticated, nuanced guide to qualitative content analysis that is inherently qualitative in both its method and its data.

Focused analysis offers a systematic approach to analyzing qualitative interview data, emphasizing the importance of a pre-determined interview guide. This textbook outlines a practical six-step procedure for conducting focused interviews, utilizing the MAXQDA software package. It provides detailed recommendations to ensure methodical control over the analysis process, making it a valuable resource for researchers looking to enhance their qualitative data analysis skills.

Focusing on qualitative and mixed methods data analysis, this book offers strategies for utilizing MAXQDA software across various research methodologies, including grounded theory and discourse analysis. It covers essential topics like transcription, coding frame development, visualization techniques, and video analysis. Aimed at master's and PhD students, as well as researchers in fields such as education, social sciences, psychology, public health, and business, the book serves as a comprehensive resource for effectively handling qualitative data.