This is a history of lighthouses and the Stevenson dynasty including the natural history contribution of keepers in the lighthouse story. Provides a survey of bird sightings and migration by lighthouse keepers at the end of the 19th century - now with an index.
Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success.The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.