Vance Packard Books

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Originally published in 1964, The Naked Society was the first book to discuss how then new technologies could be used to invade civil liberties. This represented a most flagrant of the many assaults upon individual rights. According to Packard, new technologies were eroding freedom, creating a world akin to something out of George Orwell's 1984. Timelier than ever in today's world, where civil liberties remain under constant threat from technology and the actions of government and business, this new edition features an introduction by historian Rick Perlstein.

Study of the informal class system in America and the characteristics of the individual social levels.

Der engagierte Beitrag über Manipulierbarkeit und tatsächliche Manipulation des Menschen im geistigen und körperlichen Bereich (Erbmasse) durch Kommerz und Staat