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Dirk Neumann

    April 26, 1923 – September 27, 2023
    Ladenschlussgesetz
    Erfolgsfaktoren des Point-of-Sale-Marketing
    Erfolgsfaktoren des Point-of-Sale-Marketing
    Schwerbehindertengesetz in der Neufassung
    Market engineering
    Social media marketing
    • 2007

      Market engineering

      A structured design process for electronic markets

      In this book, the author provides a complete process for electronic markets design together with the required en-gineering methods. As such the book is unique applying tech-niques from engineering design to modern Information Systems and Economics. Mr. Neumann succeeds in presenting a generic but coherent approach that is an indispensable aid in designing markets.

      Market engineering