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Focusing on investment and finance, this master's thesis presents a comprehensive analysis of a specific topic within business economics. It is a scholarly work submitted to Maastricht University, reflecting a high academic standard with a grade of 1.7. The introduction sets the stage for an in-depth exploration of relevant theories and practices in the field, aiming to contribute valuable insights to the academic community.

This bachelor thesis explores the intersection of offline and online marketing strategies, emphasizing their relevance in contemporary business economics. Conducted at Maastricht University, it presents a detailed analysis of marketing techniques and their effectiveness in various contexts. The work aims to provide insights into how businesses can integrate both approaches to enhance their overall marketing efforts. The research contributes to the understanding of marketing dynamics in a digital age, highlighting the importance of adapting to changing consumer behaviors.