Internal communication and management
Theory and praxis communication-centered management
This book on business management integrates theoretical knowledge with practical examples, emphasizing agility and internal communication as essential competencies for modern management. It advocates for these skills to be taught early in academic programs to prepare future managers for real-world challenges. The text serves as an excellent educational resource, offering a blend of current leadership concepts and practical case studies, making it valuable for both students and practicing managers. One of its key strengths lies in bridging theory with actionable insights, benefiting not only students but also professionals in various departments such as Corporate Development, Strategic Controlling, Legal and Compliance, Change Management, Human Resources, and Communications Management. The book addresses contemporary scientific discussions on internal communication and agile management, providing clear explanations through practical examples and incorporating recent developments in the field. Key topics covered include the fundamentals of corporate management, communication-based management theory, perspectives on internal communication within agile frameworks, corporate management tasks, leadership communication factors, and future trends in internal communication. This comprehensive approach ensures that readers are well-equipped to navigate the complexities of modern business environments.
