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Wolfgang J. Koschnick
Standardwörterbuch für Werbung, Massenmedien und Marketing / Standard Dictionary of Advertising, Mass Media, and Marketing
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Wolfgang J. Koschnick
Standard Wörterbuch für Werbung Massenmedien und Marketing
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Wolfgang J. Koschnick
Standard-Lexikon für Mediaplanung und Mediaforschung in Deutschland
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