William L. Benoit Book order

Focusing on the communication aspects of political campaigns, this book delves into the theory and research surrounding campaign messages from candidates and the news media. While primarily centered on U.S. presidential elections, it also examines non-presidential and international campaign messages, encompassing both primary and general election contexts. The work highlights the interplay between media and candidate communications, providing insights into the dynamics of political messaging.

Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

Focusing on the theory and research surrounding political leaders' debates, this book analyzes election debates in various countries, including the U.S., Germany, Israel, the UK, South Korea, Taiwan, and France. It delves into the dynamics of these debates and their impact on political discourse, while also examining how news media covers these events, providing a comprehensive understanding of their significance in the political landscape.

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

Focusing on political campaign communication, this guide utilizes functional theory to analyze key variables influencing campaigns worldwide. It includes real-life examples and covers various media forms, such as television and online platforms, while also addressing news coverage, scandal responses, and voter decision-making processes. The book explores a diverse array of races, from presidential to gubernatorial, and examines political campaigns in the U.S. and countries like France, Israel, South Korea, and Taiwan, providing a global perspective on campaign strategies.