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This book is based upon a major international research study, Excellence in Quality Management undertaken by McKinsey and Company in Europe, the US and Japan and the technical university of Darmstadt, Germany. The study is concerned with the level of quality demanded by the automotive industry from its suppliers. It shows that quality, reliability and competitiveness are essential and that the quality companies are the ones that are successful, profitable and on the road to growth.

Examines the success of Germany's mid-sized business firms, which account for half of Germany's GNP, and demonstrates how the simplicity of their product ranges, customer bases, structure, and systems forms the key to their success