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Christoph Burmann

January 1, 1962

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Christoph Burmann Identitätsbasierte Luxusmarkenführung

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Heribert Meffert

Marketing Arbeitsbuch

2017Identity-based brand management

2012Identitätsbasierte Luxusmarkenführung

2006Neue Perspektiven des strategischen Kompetenz-Managements

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