Evan I. Schwartz delves into the intricate connections between history, innovation, technology, music, and media. His work often unearths the hidden narratives behind pivotal inventions and enduring cultural touchstones, offering readers a profound understanding of how the past shapes our present. Schwartz's distinctive approach lies in his ability to weave complex subjects into compelling stories that illuminate the evolution of ideas and their impact on society. Through his writing, he reveals the fascinating origins of technological advancements and cultural icons.
Examines the World Wide Web's greatest success stories--including Yahoo!, Dell Computer, and E*trade--and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce.
Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users. 35,000 first printing. $35,000 ad/promo. Tour.