Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.
Evan I. Schwartz Books
Evan I. Schwartz delves into the intricate connections between history, innovation, technology, music, and media. His work often unearths the hidden narratives behind pivotal inventions and enduring cultural touchstones, offering readers a profound understanding of how the past shapes our present. Schwartz's distinctive approach lies in his ability to weave complex subjects into compelling stories that illuminate the evolution of ideas and their impact on society. Through his writing, he reveals the fascinating origins of technological advancements and cultural icons.
Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users. 35,000 first printing. $35,000 ad/promo. Tour.