Birgit Zinzius Book order

Chinese America - Stereotype and Reality is a comprehensive and fascinating textbook about the Chinese in America. Covering more than 150 years of history, the book documents the increasing importance of the Chinese as a social group: from immigration history to the latest immigration legislation, from educational achievements to socio-cultural and political accomplishments. Employing the author's detailed knowledge of the Chinese Diaspora, combined with her meticulous research, the book explores the history, diversity, socio-cultural structures, networks, and achievements of this often-overlooked ethnicity. It highlights how, based on their current position, Chinese Americans are well-placed to play a major role in future relations between China and the United States - the two largest economies of the twenty-first century.

Focusing on the complexities of China's economy, this handbook offers invaluable insights for foreign investors and entrepreneurs. It delves into the cultural nuances that influence business practices, highlighting the importance of understanding regional and income-based distinctions among consumers. The author emphasizes that traditional Western market segmentation approaches may not be effective in China. Success in this market requires patience and a deep comprehension of its dynamics, rather than a quick profit mindset.