Psychology of Sustainability
From Sustainability Marketing to Social-Ecological Transformation
- 204 pages
- 8 hours of reading
The book explores the intersection of environmental psychology and sustainable development, emphasizing the influence of social context on behavior change. It discusses strategies for promoting sustainable practices while enhancing subjective well-being. By integrating findings from positive psychology and health psychology, the author proposes six psychological resources—mindfulness, pleasure, self-acceptance, self-efficacy, meaning-making, and solidarity—that foster both individual well-being and motivation for sustainable lifestyles, aiming to support the socio-ecological transformation of consumer society.
