From shoe cream to liquid tool
Blaser Swisslube AG - the family firm from Hasle-Rüegsau
In 1936, the unemployed Willy Blaser tinkered around with a spirit cooker and soup pots to develop a new kind of shoe polish. Eighty years later, Blaser Swisslube AG based in Switzerland’s Emmental is a cutting fluid market leader with about six hundred employees on three continents. This book tells the fascinating story of a remarkable family firm going back three generations.
