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Practical Marketing Planning
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This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
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Practical Marketing Planning, John Cooper, Peter Lane
- Language
- Released
- 1997
- Binding
- (Paperback)
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- Title
- Practical Marketing Planning
- Language
- English
- Authors
- John Cooper, Peter Lane
- Publisher
- Palgrave Macmillan
- Released
- 1997
- Format
- Paperback
- Pages
- 292
- ISBN10
- 0333679083
- ISBN13
- 9780333679081
- Series
- Categories
- Tags
- Business, Marketing and PR, Planning
- Description
- This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.