Peter Lane Books

Oxford University press 1979 L. 24.5 cm, w. 19 cm, d. 2 cm, 314 pp.

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

Als een 11-jarig voetbaltalentje verdwijnt, is zijn moeder radeloos; zijn vader weet waar hij is, maar raakt zijn grip op zijn plan kwijt.