Design thinking business analysis

More about the book

This book merges "Concept Mapping" with a "Design Thinking" approach in business analysis, shifting focus from traditional business processes to areas like information quality, master data management, and business rules automation. It illustrates how to evolve "Business Concept Maps" into information models suitable for new IT paradigms, redefining business analysis as business synthesis or development. Business modellers, analysts, controllers, and enterprise information architects will find value in the intuitive modeling techniques presented. The pragmatic and agile methods offered can enhance how organizations manage their business concepts and relationships. Dr. Malcolm Chisholm, President at AskGet.com Inc., praises the book as a significant contribution to the information management community, highlighting its blend of theoretical foundations and practical methods. He notes that effective conceptual models require creative imagination, integrating business analysis with communication design. Wayne Eckerson, executive director of the BI Leadership Forum, emphasizes the challenge of understanding business requirements in BI projects and commends Frisendal for introducing business concept mapping, a technique that fosters collaboration between business users and analysts, ultimately improving BI project outcomes.