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More about the book
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Language
Book purchase
The experience economy, B. Joseph Pine, James H. Gilmore
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €7.99
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- Title
- The experience economy
- Subtitle
- Work is theatre & every business a stage
- Language
- English
- Authors
- B. Joseph Pine, James H. Gilmore
- Publisher
- Harvard Business School Press
- Released
- 1999
- Format
- Hardcover
- Pages
- 254
- ISBN10
- 0875848192
- ISBN13
- 9780875848198
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Management & HR, Entrepreneurship
- Original title
- The experience economy
- Rating
- 3.8 out of 5
- Description
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.