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Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman
- Language
- Released
- 2001
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- Title
- Emotional branding : the new paradigm for connecting brands to people
- Language
- English
- Authors
- Marc Gobé, Sergio Zyman
- Publisher
- Allworth Press
- Released
- 2001
- ISBN10
- 1581150784
- ISBN13
- 9781581150780
- Category
- Business and Economics, Marketing and PR