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The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
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Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.
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The Search, John Battelle
- Language
- Released
- 2006
- Binding
- (Paperback)
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- Title
- The Search
- Subtitle
- How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
- Language
- English
- Authors
- John Battelle
- Publisher
- Penguin Publishing Group
- Released
- 2006
- Format
- Paperback
- Pages
- 336
- ISBN10
- 1591841410
- ISBN13
- 9781591841418
- Series
- Tags
- Non-Fiction, Historical Themes, History, Business, Business & Management, Technology & Engineering, Computers & Internet, Technology, Marketing & Sales, Internet, Google
- Original title
- The search
- Rating
- 3.85 out of 5
- Description
- Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.