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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
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Business to Business Direct Marketing, Robert W Bly
- Language
- Released
- 1998
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- (Hardcover)
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- Title
- Business to Business Direct Marketing
- Language
- English
- Authors
- Robert W Bly
- Publisher
- McGraw Hill Professional
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0844232432
- ISBN13
- 9780844232430
- Series
- Rating
- 3 out of 5
- Description
- Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.