Bob Bly is a celebrated author whose writing spans a remarkable breadth of topics. His extensive body of work delves into subjects ranging from science and satire to science fiction, alongside practical guidance for small businesses and online marketing. Bly's writing is distinguished by its precision and its ability to connect with a diverse readership. He is recognized for his proven expertise in direct response and business marketing.
Today the telephone can supplement-in some cases even replace-traditional means of marketing and selling. This guide shows how to generate more leads, sales, repeat business, and referrals by phone and will be welcomed by small- and medium-sized businesses as well as by professional telemarketers and sales representatives.
A step-by-step guide to writing copy that sells
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are • eight headlines that work--and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
The definitive guide to making real money as a writer―revised and updated for the online media market of the 2020s. Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit , copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income. Bob Bly spells out how you can find your writing niche; develop ideas for profitable how-to books, e-books, articles, video, audio content and more; research, write and publish effective, practical, how-to instructional materials; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100,000 a year or more. This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly's tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more. You don't have to be the world's greatest writer. You don't have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer―and How to Write and Sell Simple Information for Fun and Profit will show you how!
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.Readers will learn how
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
The essential guide to writing clear, concise proposals, reports, manuals, letters, memos, and other documents in every technical field. Includes a section with examples and text that address the specialized writing problems of systems analysts and software engineers.
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Selling Products and Services to Businesses in a Multichannel Marketplace
Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.
Die Welt der Werbung verändert sich, da das klassische Ziel, Kunden durch Anzeigen zu erreichen, an Bedeutung verliert. Modernes Marketing fokussiert sich auf die Generierung qualifizierter Kontakte, sogenannte Leads. Im Internet sind Kunden nur bereit, sich zu registrieren, wenn sie dafür exklusive Informationen erhalten. White Papers bieten diese tiefgehenden Informationen und sind somit ein ideales Marketinginstrument zur Lead-Generierung. Robert W. Blys Handbuch ist das erste umfassende Werk über White Papers, das sich an Marketingverantwortliche der Industrie richtet. Es zeigt, wie man durch den effektiven Einsatz verschiedener Medien White Papers erstellt, die Interesse wecken und Kundenbeziehungen aufbauen, die den Umsatz steigern. Ein Blick auf die Entwicklung des Edu-Marketings führt zum Marketing mit White Papers. Bly erläutert, wie man diese so gestaltet, dass Käufer einen Nutzen sehen und zur Registrierung bereit sind. Dadurch lassen sich Marketingpläne entwickeln, die White Papers einbeziehen, und die Ergebnisse dieser Kampagnen können gemessen und ausgewertet werden. Blys Handbuch hat sich in den USA als Standardwerk etabliert und ist für alle Marketingverantwortlichen, die neue Medien effektiv nutzen möchten, unverzichtbar.
