More about the book
This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.
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Key account management : the definitive guide., Malcolm McDonald, Diana Woodburn, Malcolm. Key customers McDonald
- Language
- Released
- 2007
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