Key account management : the definitive guide.

Authors

Book rating

Add rating

Parameters

389 pages
14 hours of reading

Business & Management

More about the book

This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.

Book purchase

Key account management : the definitive guide., Malcolm McDonald, Diana Woodburn, Malcolm. Key customers McDonald

Language
Released: 2007
Binding: (Paperback)

We’ll email you as soon as we track it down.

Payment methods

3.8

Very Good

20 Ratings

We’re missing your review here.

Title: Key account management : the definitive guide.
Language: English
Authors: Malcolm McDonald, Diana Woodburn, Malcolm. Key customers McDonald
Publisher: Butterworth-Heinemann
Released: 2007
Format: Paperback
Pages: 389
ISBN10: 0750662468
ISBN13: 9780750662468
Series
Categories: Non-Fiction Business & Management
Tags: Business
Rating: 3.8 out of 5
Description: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.