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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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Principles and Practice of Marketing, David Jobber
- Language
- Released
- 2007
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €1.61
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- Title
- Principles and Practice of Marketing
- Language
- English
- Authors
- David Jobber
- Publisher
- McGraw-Hill
- Released
- 2007
- Format
- Paperback
- Pages
- 976
- ISBN10
- 0077114159
- ISBN13
- 9780077114152
- Series
- Categories
- Rating
- 4.2 out of 5
- Description
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.