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- 1016 pages
- 36 hours of reading
More about the book
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
Book purchase
Principles and practice of marketing, David Jobber, Fiona EllisChadwick
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.99
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