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Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions
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Principles and Practice of Marketing, David Jobber
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Principles and Practice of Marketing
- Language
- English
- Authors
- David Jobber
- Released
- 2001
- Format
- Paperback
- Pages
- 838
- ISBN10
- 0077096134
- ISBN13
- 9780077096137
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship
- Rating
- 4.2 out of 5
- Description
- Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions