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Dieses Buch behandelt das Marketing von Industriefirmen im digitalen Zeitalter, insbesondere Business-to-Business (B2B) Marketing. Es erklärt die Unterschiede zum Konsumgütermarketing und beleuchtet neue Einflussfaktoren, Customer Journey, Produktpolitik, Markenmanagement, Pricing und Distributionspolitik im B2B-Bereich.
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Business-to-Business-Marketing, Michael Preikschas, Adam-Alexander Manowicz, Waldemar Pförtsch
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- Released
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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