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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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Film & video marketing, Michael Wiese
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Film & video marketing
- Language
- English
- Authors
- Michael Wiese
- Publisher
- M. Wiese Productions
- Released
- 1989
- Format
- Paperback
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Series
- Rating
- 2.5 out of 5
- Description
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.