Michael Wiese Books

A guide for the beginning producer who is serious about filmmaking not only as a craft but also as a business.

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Film & Video Financing offers the independent producer a plethora of approaches to the complex and arduous task of financing the low-budget ($10 million or less) feature. Contents include information on current attitudes and approaches to finding investment through limited partnerships, equity investments, banking issues, split-rights deals, debt equity deals, blocked funds, foreign pre-sales, and much more. plus insider's tips from independent producers and money raisers for such films as sex, lies, and videotape, Dirty Dancing, and Kiss of the Spider Woman.

Contains straightforward advice on how to develop ideas, present projects, negotiate contracts, and finance, package, promote, market, and distribute the product.

Now updated and expanded, Film & Video Budgets includes detailed budget formats and sample budgets for eighteen different kinds of productions - from film and tape documentaries to music videos, industrials and a $5 million feature. The most comprehensive book on budgeting on the market.