Hard Sell

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The first paperback edition of Reidy's memoir details his career in Big Pharma as Pfizer's top salesman during the launch of Viagra. Released to coincide with the film adaptation, Love and Other Drugs, starring Jake Gyllenhaal and Anne Hathaway, this edition offers insider stories that reveal the realities of the pharmaceutical world. Reidy's comedic expose chronicles his journey from Pfizer training to becoming the "V-Man," highlighting his experiences as the number-one drug rep during the Viagra craze. With a blend of self-confidence and self-mockery, he provides a humorous yet revealing perspective on pharma culture. Readers will find themselves both entertained and shocked as Reidy shares anecdotes, from witnessing a circumcision to building rapport with doctors and explaining why certain drugs are prescribed over others. He also discusses the nuances of negotiating "sigs" and "scripts," as well as the design choice behind the diamond-shaped Viagra pill. This witty, behind-the-scenes look at an industry affecting countless Americans uncovers uncomfortable truths and questionable practices. The memoir's adaptation into a major motion picture adds to its appeal, making it a compelling read for anyone interested in the pharmaceutical industry.