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Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
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The better mousetrap, Simon Pont
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The better mousetrap
- Language
- English
- Authors
- Simon Pont
- Publisher
- Kogan Page
- Released
- 2013
- Format
- Paperback
- Pages
- 285
- ISBN10
- 0749466219
- ISBN13
- 9780749466213
- Series
- Rating
- 4.45 out of 5
- Description
- Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.