Simon Pont is a writer, commentator, and brand-builder with a career shaped by pioneering advertising agencies. His experience spans diverse industries, from Hollywood studios to financial institutions and consumer goods, providing him a unique perspective on brand creation. He explores the intersection of media, branding, and technological influence. His work delves into how digital transformation reshapes our world and the strategies behind successful brand invention in a democratic media landscape.
Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.