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McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
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The Practice of Market Research, Yvonne McGivern
- Language
- Released
- 2009
- Binding
- (Paperback)
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3.7
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6 Ratings
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- Title
- The Practice of Market Research
- Language
- English
- Authors
- Yvonne McGivern
- Publisher
- Prentice Hall : Financial Times
- Released
- 2009
- Format
- Paperback
- ISBN10
- 0273717073
- ISBN13
- 9780273717072
- Series
- Categories
- Tags
- Business
- Rating
- 3.65 out of 5
- Description
- McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.