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Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
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International marketing, Ravi Sarathy, Vern Terpstra
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- International marketing
- Language
- English
- Authors
- Ravi Sarathy, Vern Terpstra
- Publisher
- The Dryden Press
- Released
- 1997
- Format
- Hardcover
- ISBN10
- 0030180228
- ISBN13
- 9780030180224
- Series
- Rating
- 4.15 out of 5
- Description
- Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.